Responsible for the creative design of the small book called The Little Book of Behavioural Biases, which aimed to educate financial advisors and their clients about the common cognitive biases that affect financial decision-making. Worked on the conceptual design and the options provided for the book, such as the format, the layout, the typography and the illustrations. The aim was to create a book that was informative, engaging and easy to read.
Used a simple and elegant style, with clear and concise text and colourful and playful graphics. Provided different options for the cover design, such as a hardcover and a softcover. The result was a well-designed and well-received book that helped financial advisors and their clients to understand and overcome their behavioural biases.
