Responsible for designing the carousel ads for LinkedIn to promote the video series Meet the Manager, which featured interviews with senior managers from different company departments. Worked on developing a consistent look and feel that was easily recognisable. In wanting to create carousel ads that were eye-catching, relevant and engaging, used the same colour scheme, typography and logo as the video series, to create a strong visual identity and brand awareness, also used photos of the managers and a catchy quote, to highlight the main topics and benefits of each episode.
Added a call to action button that links to the video series website, to encourage viewers to learn more. The result was a series of attractive and effective carousel ads that drove traffic and interest to the video series.
