Responsible for the creative design of a visual identity for a global corporate event called Investor Day, which was held in four cities - London, Paris, Madrid and New York. Worked on the creation of three concepts using different visual styles - photography, illustration and abstract graphics. the aim was to create a visual identity that was cohesive, professional and memorable.
Used a common colour scheme, typography and lock-up ideation for all the concepts, but varied the imagery and the layout to reflect the different themes and locations of the event. Made sure that the visual identity was adaptable and scalable for different formats and media, such as invitations, posters, banners, brochures and websites. The result was a versatile and appealing visual identity that captured the essence and the goals of the event.
