Responsible for the creative design of a 5 part infographic that looked at the misconceptions around emerging markets. Worked on taking the charts and data provided by the client and synthesising them into a visual design that was easy to understand and could be used on social and other channels. The aim was to create an infographic that was informative, engaging and eye-catching.
Used a complementary colour palette, simple and elegant graphics, bold and catchy headlines, and clear and concise data labels and captions also ensuring that each part of the infographic had a consistent style and layout and that the whole infographic told a coherent and compelling story. The result was a well-designed and well-received infographic that challenged the common myths and stereotypes about emerging markets.
